Misty Cigarettes

Misty is an American brand of 100mm and 120mm cigarettes which is owned and manufactured by the R. J. Reynolds Tobacco Company of Winston-Salem, North Carolina, United States.

Misty blue 120's has also been my go-to cigarette since 2010. Quality wise, they'e very comparable to Virginia Slims 120's, which I previously smoked. But they have one advantage. The drag on a Misty is much lighter than a VS, making for a much more pleasuresome experience.

Brand history

Misty Lights 100's was first produced in 1990 by Brown & Williamson Tobacco Company, as a value-priced brand in the Slims segment which is now a product of R. J. Reynolds Tobacco Company. Misty grew rapidly to become America's leading value-priced slims brand, and this continues to be true today. Sales would eventually rival the highly successful rate of Virginia Slims, and far surpass other Slims brands. Misty Ultralights 100's, Misty Full-Flavor 100's, and Misty 120's would be introduced in 1993, expanding the line. Misty Lights 120's would also be the only value-priced brand available in the 120's market. Mistys as a whole always maintained popularity over Capri, Eve, More, Saratoga, and Style. Misty cigarettes were produced originally in full flavor, lights, and ultra lights varieties, and are packaged only in hard packs. The full flavor varieties were eventually discontinued.

One interesting note regarding Misty 120's. Always marketed as lights, they have a higher tar and nicotine content than their 100's counterpart. "Mediums" would be a more accurate description than "lights". This was evident to me when I smoked a few of my partner's Misty blue 100's when we first met (she now smokes the same as me), They were noticably milder, and less satisfying, plus the cigarette was finished before I was.

Misty cigarettes were introduced with an attractive packaging, as a slim all-white, to attract price-conscious women, who would otherwise be attracted to other feminine brands. Feminine graphics were used on its packs to attract younger women to their brand, adorned with rainbows. In 1999, the slogan "find your rainbow" postured Mistys as an opportunity for women to find their freedom and individuality.

Advertising

Brown and Williamson made various advertising billboards and posters, to aggressively advertise and promote Mistys in the 1990s. Such advertisements always featured attractive younger women with a cigarette, and the stylish packs in the corner. These advertisement salways presented the cigarette as a fashion accessory, featuring fashion-forward models.

Markets

Misty is exclusively sold in the United States. While they are also available in military commissaries and exchanges in the United States, they are not available in American military commissaries and exchanges overseas.

Varieties

Misty Slims are 23 mm (0.91 in) in circumference and are available in 100 mm (3.9 in) and 120 mm (4.7 in) lengths. The Lights 100's feature 45% ventilation, the Lights 120's feature 48% ventilation, and the Ultra Lights feature 62% ventilation

Current styles, and 2007 values for tar, nicotine, and CO content include:
Misty Slims Blue (Lights) 100's (originally released as Misty Slims Light 100's)
8 mg tar, 0.7 mg nicotine, 9 mg CO
Misty Slims Rose (Ultra Lights) 100's (originally released as Misty Slims Ultra 100's)
6 mg tar, 0.6 mg nicotine, 6 mg CO
Misty Slims Menthol Green (Lights) 100's (originally released as Misty Slims Light
Menthol 100's)
9 mg tar, 0.7 mg nicotine, 10 mg CO
Misty Slims Menthol Silver (Ultra Lights) 100's (originally released as Misty Slims
Ultra Menthol 100's)
6 mg tar, 0.6 mg nicotine, 6 mg CO
Misty Slims Blue (Lights) 120's (originally released as Misty Slims Light 120's)
11 mg tar, 1.0 mg nicotine, 10 mg CO

Misty Slims Menthol Green (Lights) 120's (originally
released as Misty Slims Light Menthol 120's)
11 mg tar, 1.0 mg nicotine, 10 mg CO

Discontinued styles include:
Misty Slims Full Flavor 100's
14 mg tar, 1.0 mg nicotine, 13 mg CO
Misty Slims Full Flavor Menthol 100's
14 mg tar, 1.0 mg nicotine, 13 mg CO

1990

1991

1992

1993 ultras

1993 120's

1993

1994

1995

1996

1997

1999

1999 (amateur ad)

2000

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